Success Story: Xylem
🌊Building a more water-secure world
Xylem Analytics returned to WWEM Expo 2025 with its strongest presence to date, using the event as a platform to unveil a refreshed brand identity and demonstrate its leadership in continuous water quality monitoring.
With live technology demonstrations, expert-led theatre sessions and award-winning project recognition, WWEM proved to be a pivotal event in strengthening partnerships, generating high-value opportunities and reinforcing Xylem’s position at the forefront of environmental monitoring innovation.
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How Xylem used innovation to build new relationships, reconnect with existing contacts and generate leads that genuinely support their long-term growth.
đź“Ł The Goal
Xylem Analytics used the Water, Wastewater & Environmental Management Expo 2025 as a key platform to unveil their refreshed marketing brand, highlighting their environmental solutions and, in particular, their field‑proven, scalable and trusted YSI EXO Sonde and kiosk hardware for Section 82 continuous water quality monitoring (CWQM).
They showcased their latest HydroRIG‑PK pumped kiosk, the Surfbee uncrewed surface vehicle (USV) for spatial water quality and flow sampling surveys, and enhanced the stand with new professional environmental photography. WWEM provided the perfect setting within the ESS Expo for demonstrating how these technologies support reliable, real‑time water environment monitoring.
🚀 The Approach
They designed an open, interactive stand that encouraged visitors to engage with live demonstrations of the Surfbee USV, the HydroRIG‑PK pumped kiosk, and our WTW process analytics instrumentation.
Their presence was additionally strengthened by two well‑attended speaker sessions:
Day 1 – WWEM Keynote Theatre:
Monitoring their Water Environment in AMP8 and Beyond, delivered by Darren Hanson, Chris Dawson and Lee Pimble.
Day 2 – WWEM Monitoring Theatre:
Section 82 Monitoring: Delivering Certainty in an Uncertain World. A more in‑depth exploration of Section 82, co‑presented by James Chapman (Xylem) and Murray Powell (M Group), focusing on innovation and the CWQM programme collaboration between Xylem, M Group and Jacobs.
The Section 82 continuous river water quality monitoring landscape is evolving rapidly, and WWEM remains the ideal environment to showcase innovation and stay ahead of the curve.
đź“Š The Results
WWEM delivered the strongest results yet, with exceptionally high‑quality leads - several connected to a significant multi‑million‑pound treatment project pipeline. Visitor footfall was the highest they’ve ever experienced, with interest spanning environmental, drinking water and wastewater treatment applications, beyond just water quality and flow monitoring.
The partnership between Xylem and M Group was further strengthened through their joint Section 82 presentation, reinforcing the collaborative approach behind the CWQM programme.
🏆 The EMMA's
Xylem were also proud to receive major industry recognition at the WWEM and AQE Environmental Monitoring & Measurement Achievement Awards 2025, including:
Winner: Best Real‑Time Water Quality Monitoring Project
For their innovative HydroDaaS Gold (Data-As-A-Service Full Opex) deployment at two Anglian Water Recycling Centres.
Highly Commended: Excellence in Wastewater Monitoring
For Xylem’s WTW Phosphate & Ammonium Process Online Analysers, recognised for low maintenance needs, reduced reagent consumption and precise real‑time final effluent monitoring.
🌟 The Experience
WWEM achieved its highest attendance on record. Theatre sessions were consistently full, with strong audience engagement and lively Q&A discussions.
Many visitors sought out Xylem's stand immediately after the presentations to continue conversations and explore technologies firsthand.
