Success Story: Bartec Municipal Technologies

🏡 Putting Residents First

What happens when you blend creativity, strategy, and face-to-face connection at the UK’s leading event for environmental services?

If you’re Bartec Municipal Technologies, the answer is: record-breaking council deals, non-stop engagement, and a stand that became the talk of the show floor.

 

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How Bartec Municipal Technologies used creativity, community, and tech to engage councils on Simpler Recycling — and closed record-breaking deals as a result

đź“Ł The Goal

With Simpler Recycling on the horizon, Bartec came to ESS Expo with a clear mission: to connect with new and existing local authority clients and demonstrate how they can support councils in engaging residents with upcoming changes — particularly around food and garden waste collections.

Rather than focusing on logistics alone, the team wanted to champion a new approach: moving beyond basic service provision to create genuinely appealing, resident-first recycling services that inform, inspire and involve local communities.

 

🚀 The Approach

Bartec designed an open, welcoming stand space that flowed directly into the Local Authority Theatre, which they proudly sponsored — creating a seamless journey for their target audience.

Their stand was a far cry from the typical technical setup. Instead, it featured:

  • Community-themed visuals like a garden, a kitchen, and large images of friendly dogs
  • Unexpected touches like a classic red telephone box, bringing warmth and familiarity
  • A live operations centre at the back of the stand, where one of their council clients actually ran real-time waste collections from the show floor

The result? A powerful combination of resident-focused storytelling at the front, and cutting-edge operational capability at the back — illustrating both heart and horsepower.

quote icon ESS was once again a high point on our events calendar. As we grow our business and develop new products, there is no substitute for spending quality time with clients in a relaxed and stimulating environment — which is exactly what ESS provides.

đź“Š The Results

The company reported its highest-ever levels of engagement at a trade show, with overwhelmingly positive responses from both in-person visitors and social media followers.

  • Most impressively, the post-event impact was undeniable:
  • Record number of new council deals closed following ESS
  • Included strategic target accounts, such as Birmingham and Barnsley councils

Strong industry buzz and reputation boost thanks to the originality of their stand and messaging

 

quote icon RWM is the highlight of our calendar, and this year’s event surpassed all our expectations. It was a tremendous success for us, and we highly recommend it to anyone looking to stay at the forefront of the industry.

 

🌟 The Experience

ESS Expo gave Bartec the space to do something different — to bring their message to life in a way that was bold, memorable, and unmistakably resident-focused. The combination of creative design, real-time operations, and genuine conversations set them apart on the show floor. More than just exposure, the event delivered real commercial wins — proving that when you capture attention with purpose, the results follow.

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